Lakpura
Brand guidelines

The Lakpura® brand.

Small Island, Big Surprise

Who we are, where the Lakpura name is registered, and how to use our logo, colours and type — for partners, press, suppliers and our own team.

The Lakpura logo
01 · The brand

One name for Sri Lanka, shared with the world.

Lakpura is a Sri Lankan group working in leisure, trading and IT. It plans tours, transfers and stays across the island, and sends Sri Lankan products to customers around the world.

Our tagline

Small Island, Big Surprise

  • Write it exactly so: title case, with the comma.
  • It can sit beside or below the logo, outside the logo’s clear space.
  • Never reword it or mix it into a sentence.

The name

“Lakpura” joins two Sinhala words. In Sinhala the brand is written ලක්පුර.

ලක් lak
ලක්ෂ්මිය, සිරිකත, වාසනාව — Lakshmi, Sirikatha (the goddess of prosperity), good fortune.
පුර pura
පුරය, පිරෙන, ඉදිරියෙන් ඇති — a city; filling, full; what lies ahead.
ලක්පුර Lakpura
ලංකාදීපය, රටට — the island of Lanka; for the nation.

The group

Eight companies carry the name — three in Sri Lanka and five abroad, in the United Kingdom, the United States, Estonia, Germany and Canada. See About us for the full list.

Writing the name

  • One word, capital L: Lakpura. Never “LakPura”, “Lak Pura” or “Lakpoora”.
  • Add ® the first time the name appears prominently: Lakpura®.
  • Web addresses stay lower case: www.lakpura.com.
  • Company names are written in full, e.g. Lakpura Leisure (Pvt) Ltd.
02 · Registration

Lakpura® is a registered trademark.

The Lakpura mark is registered in the United Kingdom by Lakpura Ltd, the group’s UK company. A UK registration lasts ten years from the filing date and can be renewed.

MarkLAKPURA (word and device)
RegistryUK Intellectual Property Office (UK IPO)
Registration no.UK00003579025
ClassNice Class 35 — advertising, business management and retail services
Filed14 January 2021
Registered14 May 2021
Next renewal14 January 2031
ProprietorLakpura Ltd, company no. 07147308 (England and Wales)

Check the record on the official register: UK IPO — UK00003579025. Using the Lakpura name or logo for goods or services in a way that suggests a connection with us needs our written permission.

04 · Colours

Corporate colours.

The four logo colours belong to the mark. Our website and printed material use a calmer palette of jungle green, cream and terracotta, so the logo always stands out.

Logo colours

Lakpura Orange HEX #F79320 RGB 247 147 32 Left blade of the mark
Leaf Green HEX #8CC641 RGB 140 198 65 Right blade of the mark
Ocean Blue HEX #25AAE1 RGB 37 170 225 Front wave
Surf Blue HEX #8ED7F6 RGB 142 215 246 Back wave

Logo colours are too light for text on white. Don’t set words in them.

Interface and print palette

Aa
Jungle HEX #0F3530 RGB 15 53 48 Dark backgrounds, hero overlays
Aa
Ink HEX #1C2B27 RGB 28 43 39 Body text, headings
Aa
Ink Soft HEX #2F4540 RGB 47 69 64 Secondary text
Aa
Terracotta HEX #BD5A3A RGB 189 90 58 Buttons, prices, accents
Aa
Terracotta Deep HEX #9C4628 RGB 156 70 40 Small accent text, hover
Aa
Cream HEX #F6F1E7 RGB 246 241 231 Page background
Aa
Cream Deep HEX #EFE7D4 RGB 239 231 212 Panels and bands
Aa
Sand HEX #C9B896 RGB 201 184 150 Dividers, quiet fills
Aa
Sage HEX #7E9890 RGB 126 152 144 Muted labels, icons

Readable pairings

Contrast ratios against the WCAG 2.1 standard. Body text needs at least 4.5 : 1.

Ink on Cream 13.1 : 1
Cream on Jungle 12.7 : 1
Cream on Terracotta Deep 6.0 : 1
Terracotta Deep on Cream 5.6 : 1
Cream on Terracotta 4.3 : 1 · large text only
05 · Typography

Two typefaces.

A soft serif for headlines and a clean sans-serif for everything else. Both are free, open-licence Google Fonts.

Headlines
Fraunces

Light to regular weights, italic for emphasis. Use for headings and short pull quotes.

Get Fraunces

Body and interface
Sora

Regular for text, medium for buttons and labels. Small labels go in upper case with wide letter-spacing.

Get Sora

Need the logo?

Download the full-colour PNG, or write to us for vector artwork and permission to use the mark.

Ask Lakpura® Agent