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Shoe Dog

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In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.

Shoe Dog by Phil Knight is an English book published by Simon Schuster Ltd, listed under Biography.

Book details

TitleShoe Dog
AuthorPhil Knight
LanguageEnglish
CoverSoft Cover
PublisherSimon Schuster Ltd

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