You make the right calls all day, you deliver your pitches flawlessly, and you donate to every one of your potential client’s kid’s school fundraisers. But you still aren’t closing deals. What gives? Well, you’re clearly screwing something up, and it’s time you find out what it is. It’s frustrating. Day in and day out, you are putting in the work with twelve-hour days and trips across town to meet clients. You study up on your competitors and rehearse your pitches every chance you get. But still, you aren’t anywhere near your sales targets, and your bottom line hasn’t budged since your started. Chances are it’s not about what you’re doing right--it’s about what you’re doing wrong.

How Not to Sell by Mike Wicks is an English book published by HarperCollins Publishers, listed under Business & Economics.