Nir eyal answers these questions (and many more) with the hook model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.
Hooked How To Build Habit Forming Products by EYAL, NIR is an English book published by PENGUIN BOOKS LIMITED, listed under Business & Economics.
Book details
| Title | Hooked How To Build Habit Forming Products |
| Author | EYAL, NIR |
| Language | English |
| Pages | 246 |
| Publisher | PENGUIN BOOKS LIMITED |
