Building on his bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike.
How Innovation Works by Matt Ridley is an English book published by HarperCollins Publishers, listed under Business & Economics.
Book details
| Title | How Innovation Works |
| Author | Matt Ridley |
| Language | English |
| Cover | Soft Cover |
| ISBN | 9780008435417 |
| Publisher | HarperCollins Publishers |
