A Sinhala-language account of marketing strategy, written by Anoma Kolongahapitiya and published in Colombo by M. D. Gunasena & Co. The text is entirely in Sinhala, so a reader will need the language to use it.
The book gathers a set of strategies that can be applied in the marketing field. It was compiled with university students in mind as its primary audience, and the publisher also puts it forward for those following postgraduate and professional marketing courses, and for students taking Business Studies at Advanced Level.
That makes it a coursework title rather than a general-interest read on business: material for someone working through a marketing syllabus in Sinhala, or revising alongside one. Sri Lankan students studying in their first language often find that the standard texts are in English, and books of this kind exist to fill that gap in the local market.
M. D. Gunasena is a long-established Colombo publisher and bookseller with a substantial list of Sinhala educational and academic titles. Buyers outside Sri Lanka ordering this for a student at home, or for a library collecting Sinhala-medium teaching material, should expect a working textbook in presentation and tone.
- Author: Anoma Kolongahapitiya
- Publisher: M. D. Gunasena & Co. (Pvt) Ltd
- Language: Sinhala
- ISBN: 9789552127632
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